many of the best employers in Hewitt's survey see the global economic crisis as an opportunity to cement their relationship with their staff, train employees and woo key people from competitors.According to the survey many are adopting the "Employee first, Customer Second" method:
Forward-looking companies across the region are adopting that business model. HCL Technologies, an IT outsourcing firm based in Noida, India, and a top 25 Hewitt winner, adopted a new vision statement called "Employee First, Customer Second" in 2006.This is very same model used successfully by Southwest Airline, USA that came through 9/11 attacks financially intact with no layoff of any staff. This is how the former CEO James F. Parker explains it in his book, page 168:
The idea: by empowering employees and giving them any tools they need to help customers, the business will thrive.
At Southwest, we were sometimes asked who we sought to serve first - employees, customers or shareholders. We always said employees come first. We knew the way we treated our employees would determine their attitude towards our company. We knew that if we served our employees well, they would serve our customers well. And if our customers were happy, it was pretty likely the shareholders would be happy too.That all pretty good sense to me sadly too many companies fail to see this simple rule.
 "Do The Right Thing - how dedicated employees create loyal customers and large profits" by James F. Parker, Wharton School Publishing, 2008.